How we work

Always curious about what’s next.

From direct mail to digital, web, AI and engagement systems, Cleo has always had a beady eye on what is coming next — and moves fast to turn new tools into useful outcomes.

Not old media plans in new clothes.

Starting in the days when direct mail was the way to communicate directly with your audience, we quickly adopted the new — diving into SEO, digital marketing, and web development before most knew the new age of digital marketing had started.

We do not repackage old media plans or keep burning budget as LinkedIn CPLs climb. Instead, we find alternative ways to reach the same audience and new audiences — adding value every step of the way.

There is no one-size-fits-all here. That is why we have built a group of specialist brands across every area of digital innovation, each designed to reduce cost per lead, increase engagement, and grow deeper connections with audiences.

Narrative Experience Purpose line
Simple process

Here’s how we work.

You give us a brief

It has got to start right to end right. We will want to know your challenge or opportunity, key objectives, target audiences, and success metrics.

We give you a proposal

We come back with a clear, actionable plan outlining the tools, tactics, deliverables, timings, and budget to achieve your goals.

You say yes

As soon as the quote or SOW is signed off and POs are raised, we are good to go.

We bring it to life

Once approved, we assemble the right mix of Cleo brands to deliver. Sometimes that is one; sometimes it is all of them — working seamlessly together through the Earned Purpose Framework.