Creating meaningful connections that do real-world good.
Cleo is a family of companies bringing together a unique suite of tools and services to help brands build stronger, more meaningful connections with users and target audiences.
The result: engagement that reduces cost per interaction, increases lifetime value, and creates measurable impact for business, our people, and the planet.
Narrative. Experience. Purpose.
Narrative
Tell your story in a way that moves people: we craft creative stories that educate, inspire and move buyers through complex journeys.
Experience
Engage your audience in earn-to-give experiences: promote well-being and impact with our learn-, move-, shop- or play-to-earn models.
Purpose
Turn participation into measurable good: every user action supports their chosen cause and proof is tokenised.
One group. One set of platforms. Three markets.
Cleo Group builds the infrastructure, then puts it to work for enterprises, small businesses and sport.
Enterprise
Connected campaigns, engagement programmes and AI services for enterprise brands — built on the NEP framework and proven with clients like Lenovo, Brother UK and Mastercard.
Explore what we do →Small Business
Marketing run by agents, directed by people. Foundry Works, the group's AI agency, brings the same engine to the UK's small and local businesses — packaged, practical and priced to buy.
Explore small business →Cleo Sport
The engagement and revenue infrastructure for modern sport. We activate club IP, bring the platforms and the partners, and share the revenue. Clubs own their fans. Fans do real good.
Explore Cleo Sport →From attention to action.
Cleo combines story, digital products, AI agents, earn mechanics, sport, commerce, learning, and measurable purpose to help brands create work people choose to participate in.
We are not here to add more noise. We build systems that help people connect, act, and prove the impact of that action.
What participation can look like.
Experience is not a slogan. It is something a person chooses to do. Cleo designs five connected formats — each one enabled by a platform we operate, each one measurable.
Games, quizzes and challenges built around a campaign, season or event.
Zenko Protocol →MoveTeam movement missions with a shared target and a visible outcome.
Zenko Move →LearnRewarded attention across content, webinars and events — with qualification built in.
Zenko Learn →ShopPurchases connected to loyalty, attribution and a defined contribution.
Helix →ExploreBranded 3D environments where people discover, train and buy in context.
Pavia →Programmes built on Cleo infrastructure already deliver measurable outcomes.
Sources: Cleo Group programme records and public reporting at zenkoprotocol.com. Figures are published as reported by the programmes they belong to.
Campaigns, communities and platforms.
From enterprise partner programmes to sports fan engagement and sustainability-led activity, Cleo builds participation around things people care about.
By 2030, the most successful brands won’t be those with the biggest social followers. It will be the ones with the deepest communities and the most measurable real-world impact.