The Cleo NEP framework

Narrative, Experience and Purpose.

Our unique set of tools and services help brands go beyond awareness, connecting people with causes to drive real impact.

Narrative

Tell your story in a way that moves people.

We help brands creatively tell stories that resonate, tackling audience pain points and showing how solutions help. From insight to execution, we turn strategy into a compelling creative hook that drives engagement and action.

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Lenovo Data Storage Central Hub

Lenovo Data Storage Central Hub

A thought-leadership content hub with webinars, news, and assessment tools driving engagement and leads, enhanced by an AI tour guide.

Mastercard Wex Fleet Card

Mastercard Wex Fleet Card

Promotional video launching Fleet Plus, helping businesses manage expenses while supporting drivers.

Brother Printers — BrotherZone

A partner programme hub with resources, incentives and competitions — soon to feature its own AI agent.

Brocade + Lenovo Webinar Series

Three 15-minute sessions on Storage Network Modernisation.

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Experience

Engage your audience in earn-to-give experiences.

Experience is where connection becomes participation. Each activity can be linked to a cause, so every moment of learning, moving, shopping or playing also creates measurable good.

Learn to earn

Learn-to-earn

Turn education and enablement into tracked action.

Pay to earn

Pay-to-earn

Reward meaningful spend and commercial participation.

Shop to earn

Shop-to-earn

Connect purchases to loyalty and measurable good.

Move to earn

Move-to-earn

Use activity, sport and movement to drive engagement.

MK Dons Shop-to-earn

MK Dons Shop-to-earn

Fans buying a special edition MK Dons shirt also provide a school meal for a local child — turning loyalty into community good.

Watch the example →

Purpose

Turn participation into measurable good.

Our Earned Purpose™ platform powers every engagement programme. Purpose is not claimed — it is earned through what you enable.

Whether logging activity, playing a mobile game, learning, moving or shopping for a branded product, every action can be tracked and connected to a cause — from reforestation to carbon and social-impact activity.

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Purposeful partners

Proof matters.

Cleo works with credible purpose and verification partners so impact can be measured, reported and trusted.

Earth9 Verra VCS Eden Reforestation Projects UN Sustainable Development Goals