BrotherZone — Brother UK

The hub the channel actually uses.

BrotherZone is Brother UK’s partner programme hub: the single place resellers go for marketing resources, incentives and competitions. Cleo runs the programme behind it — keeping content current, campaigns flowing and partners engaged between product launches.

It is channel activation treated as an always-on programme rather than a quarterly campaign push: one destination, one relationship, repeated reasons to return.

Brother Assist: AI in the channel.

The hub now features Brother Assist, an AI assistant designed, built and operated by Cleo. Live as a webchat pilot, it answers partner questions against a governed knowledge base of more than 700 approved Brother files — from promotions and product detail to distributor and supplies queries.

The assistant follows Cleo’s controlled model: approved knowledge only, verified answers, a branded PDF summary partners can request, and human escalation when a question falls outside its brief. Brother’s “At your side” promise, delivered conversationally.

Why it works.

• One hub aligns the whole channel: resources, incentives and competitions in a single partner relationship.
• The AI assistant scales partner support without scaling the support team.
• Every conversation is governed, logged and reviewable — channel marketing with an audit trail.