Cleo Sport
The end of renting your own fans.
Cleo Sport is the engagement and revenue infrastructure for modern sport. We help clubs and rights holders own their fan relationships, activate their IP and turn engagement into revenue and real world impact. The club carries none of the cost and shares in every line of revenue.
The engagement economy, built for sport.
Two short films: an introduction to Cleo Sport, and a look at Zenko, the platform behind it — how fan attention, movement and spend become funded real-world outcomes a club can prove.
You do not have a fan problem. You have an ownership problem.
Fifteen years ago, clubs handed their fan relationships to social platforms in exchange for reach. They gave up the data, the revenue and the direct connection. Now clubs pay to talk to their own supporters. Their content, someone else's platform, someone else's rules.
Football has the largest audience in sport and the lowest income per fan. Most clubs know only a fraction of their supporters by name. The rest are anonymous, and an anonymous fan cannot be served, rewarded or monetised. Only rented.
Cleo Sport is the infrastructure to take it back.
You bring the badge, the fans and the moments. We bring everything else.
Cleo Sport activates club IP through a set of applications that fans want to use anyway. We own the platforms they run on, we bring the partners who fund and amplify them, and we share the revenue with the club. One relationship, many revenue lines, no upfront cost.
We activate your IP.
Your kit, your fixtures, your mascot, your stadium, your foundation and your content, turned into things fans do, own and pay for.
We own the platforms.
Every application runs on technology we own or control, so we move in weeks and share the upside rather than charge for it.
We bring the partners.
Funding partners, technology partners, sponsors and cause partners, assembled around each activation so the club never carries the cost.
One verified fan. Every application.
Every Cleo Sport application gives a fan something they want to do: predict the match, move for the club, buy the shirt, collect the moment, watch the content. Each action turns an anonymous follower into a verified fan the club owns. One sign on, one data layer, one relationship. Start with one application and every application you add builds the same picture of the same fan.
Pick what you need. Add more when you are ready.
Seven applications. Each one stands alone. Each one connects to the others.
Shop for Good
Buys a shirt, and a child in the club's city gets a meal. Claims a digital collectible as proof.
What the club getsMeasurable impact on every sale, a verified buyer, and a reason to talk about the shirt all season.
Move for Good
Runs, walks, rides or swims a target distance for the club and its foundation. Finishers earn a collectible and a finisher pack.
What the club getsA sponsored community campaign, new fans outside the matchday core, and a story the whole city can join.
Predictfully
Plays free prediction games and skill games on every fixture. Points, leaderboards and prizes. Never money.
What the club getsA daily habit between matchdays, sponsor inventory, and the richest fan data a club can own.
Immersive club shop and digital twin
Points a phone at any screen and buys what they see. Explores a digital twin of the stadium.
What the club getsA shop that sells from every screen, and a venue that is open every day of the year. Patent pending technology.
Club loyalty programme
Earns club branded points from club spend, sponsors and local businesses. Spends them at the club, with partners or on causes.
What the club getsA loyalty economy the club controls, new money into the club shop, and sponsors buying points to reward fans.
AI club mascot
Talks to the mascot or a club legend that knows the club, the fixtures, the history and the shop. Free to use.
What the club getsA sponsorable, always on companion for fans, with digital add ons the club shares in.
ScriptTV
Watches club content, live and on demand, on the club's own channel.
What the club getsYour channel, your content, your advertising and subscription revenue.
Four things that never change.
- Impact is structural. Meals funded, causes backed and communities supported are built into the transaction, not added afterwards as a press line.
- The technology stays invisible. Fans never download anything unfamiliar, never see the plumbing and never need to understand it.
- The club shares in every revenue line, and every fan the club earns belongs to the club.
- No financial products. Points are never tradable, games are never betting, and rewards are always funded before they are promised.
Proven at a club. Proven with the world's biggest brands.
Our first club activation, Buy a Shirt, Feed a Child with MK Dons, funded 2,000 meals' worth of fresh fruit and vegetables for children in the club's own city — one for every home shirt sold — and was covered by ITV and featured by the EFL. Cleo Group has delivered engagement and reward programmes for Google, Mastercard, HP and UNICEF. Now we are bringing that experience to sport.
Go deeper.
Start with one application. Grow with every season.
A first activation can be live within weeks, at no cost to the club. Tell us about your club and we will tell you where we would start.
Talk to us