Channel Performance Tracker.

Channel spend is easy to make and hard to see.

If you sell through partners, you already fund channel marketing: campaigns, assets, incentives, MDF-backed activity. What is much harder to see is whether all of it is actually working — which partners are engaged, which activity performs, and where the budget quietly leaks.

The Channel Performance Tracker is Cleo's answer: a structured audit of your channel and partner marketing performance, delivered by the team that runs channel programmes for a living. It gives vendor marketing and channel leaders a clear, honest picture of what is working, what is not, and what to fix first.

Proven in the channel, not theorised.

The Tracker grew out of real audit work delivered for Brother UK, where Cleo runs the BrotherZone partner programme serving around 5,000 UK resellers. It is now being taken to other major IT vendors, including Lenovo.

That matters because the audit is not a generic consulting template. It is built by practitioners who operate a live channel hub, run incentives and competitions, and measure partner engagement every week.

Who it is for.

• IT vendors with partner and reseller networks who need visibility of what channel marketing actually returns.
• Channel and partner marketing leaders who want an independent, evidence-led read on programme performance.
• Distributors and large channel brands looking to sharpen the activity they fund across their network.