Our unique set of tools and services help brands go beyond awareness, connecting people with causes to drive real impact.
We help brands creatively tell stories that resonate, tackling audience pain points and showing how solutions help. From insight to execution, we turn strategy into a compelling creative hook that drives engagement and action.
Thought-leadership hubs, campaign creative and content programmes for brands like Lenovo, Brother UK and Mastercard now live in our case studies section.
Experience is where connection becomes participation. Each activity can be linked to a cause, so every moment of learning, moving, shopping or playing also creates measurable good.
Narrative earns attention. Experience turns that attention into an action people choose. Cleo combines games, learning, movement, commerce and immersive environments into joined-up participation that can be measured and improved. Each format below is shown as an Experience Brief: what the person does, what the client gains, what enables it and what is measured.
Cleo designs reward mechanics around actions people already want to take — learn something, move with a team, buy from a partner, play along or complete a shared mission. Sponsor-funded rewards, recognition across formats and cause-linked choices sit on one connected, consent-based participant record. The goal is repeat participation with transparent rules, not another points balance nobody understands.
Turn education and enablement into tracked action.
Reward meaningful spend and commercial participation.
Connect purchases to loyalty and measurable good.
Use activity, sport and movement to drive engagement.
The shop-to-earn example that turned loyalty into community good — now part of Cleo Sport. Watch the example → See the proof →
Our Earned Purpose™ platform powers every engagement programme. Purpose is not claimed — it is earned through what you enable.
Whether logging activity, playing a mobile game, learning, moving or shopping for a branded product, every action can be tracked and connected to a cause — from reforestation to carbon and social-impact activity.
Cleo works with credible purpose and verification partners so impact can be measured, reported and trusted.
A designed experience, honestly labelled. Not presented as a deployment.
Running with a defined group, scope and success measure.
In market and operating, with measurement in place.
A claimed outcome with a source, a date and a denominator attached.
Every public number Cleo publishes should carry its source, date and denominator. A transaction record proves a transaction occurred — it does not, by itself, prove the quality or delivery of the outcome it funded.
Alongside connected campaigns, Cleo runs a set of specialist services for enterprise and channel brands.
An audit service for IT vendors and channel brands: a structured review of partner and channel marketing performance, delivered for Brother UK and now offered to the wider vendor community.
About the tracker →Embedded agents, interactive video and conversational follow-up that turn campaign interest into qualified conversations — designed around approved knowledge and human handover.
How Cleo designs AI agents →Zenko, Helix, Pavia and the Earned Purpose platform power the earn-to-give mechanics behind our campaigns — owned infrastructure, not rented tools.
Explore the platforms →ESG and CSR programmes, demand generation, events, partner marketing and perception-changing campaigns — see the work behind the framework.
Explore our work →