Matchday play and games
ConceptFree-to-play games, quizzes and challenges around fixtures, players and moments — no stakes, no odds, no cash payouts.
Enabled by Zenko Protocol →Who we work with
Working with a wide range of partners.
From start-ups to global enterprises — all looking to connect audiences through innovation, creativity and purpose — we work with a full spectrum of partners.
Direct brands, organisations and agencies.
We collaborate directly with brands, organisations, and other agencies. For agencies, our Earned Purpose Accelerator Tools can plug directly into campaigns to supercharge engagement and ensure every activity drives measurable good in the real world.
Start-ups, SMBs and SaaS brands
A packaged marketing toolkit helping you to launch and grow with clarity, confidence and creativity. Small business →
Mid to Enterprise brands
Across IT, financial services, telco and manufacturing — powering B2B2C campaigns, partner programmes and direct customer engagement. See our work →
Sports brands and clubs
Connecting fans through sponsorship, movement, merchandise, giving and community participation. Cleo Sport →
Sports and fan experiences
Turn a season into reasons to return.
A fan relationship should not disappear between fixtures. Cleo designs connected experiences around the moments supporters already care about — from matchday play and movement missions to immersive shops, useful rewards and club-owned content journeys. Each item routes into a Cleo platform, and each is labelled with its current status.
Movement missions
LiveSponsored team activity for supporters, employees and partners — walking, running, cycling or swimming toward a shared club mission.
Enabled by Zenko Move →Cause-linked commerce
LiveMerchandise and partner purchases connected to a defined, visible contribution — with a proof record the supporter can keep.
Enabled by Helix →Immersive venues and shops
CapabilityDigital twin stadiums, club museums and immersive shops that keep the venue open to fans who cannot be there in person.
Enabled by Pavia →AI-assisted service and discovery
ConceptA controlled club companion for service questions, content and history discovery and approved actions — with human handover and safeguarding designed in.
See how Cleo designs AI agents →Connected loyalty and recognition
ConceptOne consented participant record that recognises play, movement, learning and shopping across the season — with clear data boundaries.
How the NEP framework connects it →Cleo does not name clubs, rights holders, mascots or legends in public work without written permission. Prediction formats stay free-to-play, with no stakes or cash prizes, and are only presented once positioning and review are complete.
Client experience
We’re proud to work with:
Aman BankAdvantech ESGBrotherEclipseHSBC Sustainability WeekJuniperKraft PowerconLenovo Data Storage CentralMastercard Acquirer Innovation HubMK DonsPLSSoccer Aid for UNICEFSKFWex