Lenovo Data Storage Solutions
The sustained campaign work that repositioned how the market sees Lenovo in data storage — from webinar series to the hub that carries the story today.
- Service line
- Perception-changing campaigns
- Client
- Lenovo
- Delivered
- Campaign creative · webinar series · content programme
- Related
- Lenovo Data Storage Central Hub
Changing what a brand is believed to be.
Lenovo is one of the best-known names in computing — but awareness of its data storage and infrastructure portfolio lagged behind its reputation in devices. Cleo’s work with Lenovo Data Storage Solutions set out to change that perception: positioning Lenovo as a credible, expert voice in enterprise storage.
The programme combined campaign creative, video and educational formats — including the Brocade + Lenovo webinar series on Storage Network Modernisation: three focused 15-minute sessions that made a complex subject accessible to a time-poor audience.
From campaign moments to permanent infrastructure.
Perception does not change in a single burst. The campaign work evolved into the Lenovo Data Storage Central Hub — a permanent editorial destination where the authority built by each campaign compounds instead of expiring.
That is the Cleo model in one story: Narrative earns the attention, Experience gives the audience something worth doing, and the infrastructure keeps the value long after the media spend stops.
We'd love to share more of our work.
If you'd like to join a 30-minute introduction call with Haley or Jason, please get in touch.
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