Lenovo and Nutanix Virtualisation
A demand-generation campaign on the Data Storage Central Hub: expert guidance, migration tools and advisory workshops that convert uncertainty into booked appointments.
- Service line
- Demand Generation & Appointment-setting
- Clients
- Lenovo · Nutanix
- Delivered
- Virtualisation campaign page · advisory workshop funnel · migration guide
- Placement
- First sub-topic under Infrastructure Modernization on the hub
Where there is uncertainty, there is opportunity.
Shifts in the virtualisation market left many IT teams reassessing their strategy. Lenovo and Nutanix — partners since 2015 — asked Cleo to turn that moment into a demand-generation programme on the Lenovo Data Storage Central Hub.
Cleo designed and built a dedicated virtualisation campaign page, placed as the first sub-topic under the hub’s Infrastructure Modernization topic. The page leads with expert guidance: how Lenovo and Nutanix simplify virtualisation strategy, reduce migration risk and offer flexible acquisition options on proven platforms such as the ThinkAgile HX series.
Built to book conversations, not just clicks.
Every path on the page resolves to a concrete next step: read the migration guide, explore the platform options, or book an advisory workshop with a Lenovo expert. The workshop CTA is the appointment-setting engine of the campaign — a direct route from anonymous research to a scheduled conversation.
Because the campaign lives on the hub, it inherits the audience, the editorial authority and the measurement of the wider thought-leadership programme rather than starting cold.
We'd love to share more of our work.
If you'd like to join a 30-minute introduction call with Haley or Jason, please get in touch.
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