Cleo platforms

Convert

See it. Scan it. Own it.

Visual commerce infrastructure that turns something seen in a game, on TV, in a stadium or in the street into an attributed purchase and a provable outcome.

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AttentionActionOutcome

Attention still loses the sale.

Brands and clubs create moments people want to act on, then leave them to search, remember a URL or find the product later. Helix connects that moment directly to checkout and keeps the attribution intact.

  • Create a direct path from a visual trigger to the exact product.
  • Connect sponsorship exposure to measurable commercial action.
  • Attach a shareable proof of good to cause-linked purchases.

See, scan, buy, prove.

Helix maps approved visual triggers to the right product, offer or campaign, then records what happened next.

  1. See

    A customer notices a shirt, product, poster, landmark or in-game asset.

  2. Scan

    A Helix-powered experience recognises the approved visual trigger.

  3. Buy

    The customer reaches the exact storefront or offer with attribution carried through.

  4. Prove

    The purchase can unlock a digital record of the cause contribution it funded.

Commerce across screens and streets.

Helix uses the same recognition and attribution layer in digital and physical environments.

In-game to real world

Connect virtual product exposure to the real item and measure the path to purchase.

Scan to Serve

Turn shirts, posters, shop windows and stadium assets into direct commerce and cause participation.

Lite integration

Start with click-through tracking and customer self-claim, without rebuilding the store.

Deeper integration

Use order events or server-to-server data for automatic claims and richer attribution.

The missing step between “I want that” and checkout.

Helix gives a visual moment a destination and a measurement layer. An approved image, object or physical trigger becomes a direct route to the correct product, campaign or cause experience.

In games and digital worlds

A fan sees a shirt, trainer or product inside a game or immersive experience. Helix identifies the approved item and opens the matching real-world offer. The brand can then attribute the journey instead of treating the exposure as a vague awareness metric.

Across physical places

The same mechanism works with posters, stadium displays, shop windows, event graphics and merchandise. Scan to Serve adds a cause layer, so the purchase can fund a defined outcome and give the customer a record of what happened.

Integration can start light

Partners do not need to rebuild their shop on day one. A pilot can begin with tracked links and self-claim, progress to order-event matching, then move to server-to-server attribution where the commercial case supports it.

  • Lite: tracked journey and customer claim.
  • Standard: order event and automatic matching.
  • Pro: deeper commerce data and server-to-server attribution.

Start at the level the partner can support.

LiteTracked click and self-claim
StandardOrder event and automatic match
ProServer-to-server attribution

Patent, deployment and named-partner claims remain subject to final permission and evidence checks before being added.

Build the right part of the system first.

Start with the outcome, then connect the platform around it.

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