Proof and impact
Proof, not promises.
Everything on this page has happened or is happening. Where a number is live, it updates itself.
MK Dons. Buy a Shirt, Feed a Child.
The first Cleo Sport club activation. For every home shirt sold, a child in Milton Keynes experiencing food poverty receives a meal, funded through the club's foundation. The fan claims a digital collectible as proof of the part they played. There is nothing to scan in store and nothing unfamiliar to download. A dashboard tracks the meals funded across the season.
The activation launched with the club's kit reveal and was featured on ITV and by the EFL, with further coverage in regional and local press. It delivered measurable community impact, a story the club could tell all season, and a verified relationship with every buyer, at no extra cost to the fan and minimal lift for the club.
Season figures — shirts sold, meals funded, collectibles claimed — are confirmed with the club and foundation before they are published here.
Delivered for the world's biggest brands. Now in sport.
Cleo Group has designed and delivered engagement and reward programmes for Google, Mastercard, HP and UNICEF, and delivered the first Net Zero football match on terrestrial television with Soccer Aid. The platforms, the cause engine and the team behind those programmes are the platforms, the cause engine and the team behind Cleo Sport.
Proven platforms, not prototypes.
- Predictfully is live, with thousands of players and hundreds of thousands of game actions recorded.
- Helix scan to shop is patent pending and demonstrable today.
- Zenko has powered cause based reward programmes for major brands before it was applied to sport.
Relegate Hunger.
Child food poverty is a problem in every town that has a football club. Relegate Hunger is our league wide programme to do something about it. Every club feeds children in its own city through its own fans, every fan can see exactly what their support achieved, and every sponsor can put their name to a number that means something. The target is fifty million meals in five years.
What is next.
Cleo Sport has agreed letters of intent with Premier League and Championship clubs and with a major US rights holder, and holds a strong pipeline of further clubs and rights holders across football and other sports. We announce partners when they are ready to be announced.
See what this would look like at your club.
Tell us about your fanbase and your foundation and we will tell you where we would start.
Talk to us