Partners
We do not activate IP alone. We bring the partners with us.
Every activation is backed by a funding partner, delivered with technology partners, amplified by sponsors and brands, and anchored by a cause. The club brings the IP. We bring everyone else.
The club should never be the one finding the budget.
Clubs have been sold platforms that need a budget and agencies that need a retainer. Our model turns that around. For each application at each club, we assemble the partners who fund it, build it and amplify it. The club licenses its IP, carries no cost and shares in the return. Partners get access to verified fans, measurable outcomes and a club relationship they could not build alone.
Six roles. One activation.
Funding partners
Back a specific application at a specific club so the club never carries the build, launch or reward cost. Capital is recovered from revenue first, then the upside is shared.
What they getA defined share of a real revenue line, backed by club IP and a proven motion, one application and one season at a time.
Technology partners
Provide specialist capability where a partner is further ahead than we are: identity, loyalty rails, AI agents, streaming. Always abstracted so fans never see the plumbing.
What they getDistribution into professional sport through one integration rather than a club by club sale.
Sponsors and brands
Fund the reward layer: missions, prize pools, naming, points and offers. Their money reaches fans as something fans want.
What they getMeasurable engagement, verified audiences, real time proof of impact and a story worth telling.
Cause partners
Deliver the impact: meals for children in food poverty, community programmes, foundation projects.
What they getSustained funding tied to fan behaviour rather than one off appeals, and a fan base that knows exactly what it achieved.
Leagues and governing bodies
Endorse and scale programmes across every club in a competition.
What they getA single programme that reaches every club and every fan, with league level impact numbers.
Entertainment and IP partners
Bring characters, formats and content that can be activated alongside club IP.
What they getA route into sport for IP that already has an audience, and new formats for clubs to offer their fans.
From licence to live.
The club licenses its IP for one application.
Cleo Sport structures the activation, the build and the return, and agrees the terms with the club.
A funding partner backs the activation.
Technology partners plug in where needed.
Sponsors and brands fund the reward layer.
The cause partner delivers the impact.
Fans engage. Revenue flows back to everyone under the agreed waterfall, and the verified fans stay with the club.
Choose your seat at the table.
Clubs and rights holders.
Tell us about your fanbase, your sponsors and your foundation and we will tell you which application to start with.
Start with one applicationSponsors and brands.
Put your budget into something fans do, with proof of what it achieved.
Sponsor an activationTechnology, cause and IP partners.
If your capability or your cause belongs inside a club activation, we want to hear from you.
Partner with Cleo SportInvestors.
Cleo Sport is backed through investment in individual IP activations and through equity in the company. If you are a qualified investor and would like to receive further information, register your interest and we will be in touch.
Register interestThis is not an offer or a solicitation. Information is provided to qualified investors on request and subject to eligibility.