Go to market
Start with one application. Prove it in one season. Grow from there.
We do not ask clubs to rebuild their digital estate or sign up to a platform they will use a fraction of. We deploy one application, brand it as the club, fund it with our partners and prove it against real fans in a single season. Then we add the next one.
Built for football. Ready for every sport.
Professional football clubs across the Premier League and the EFL are our core market. The same model works for rugby, cricket, motorsport, boxing, US franchises, leagues, governing bodies and event rights holders. If you own the relationship with a crowd, we can activate it.
Global brands and top flight clubs.
Full programmes across several applications, with the loyalty programme and immersive experiences at the centre.
Championship and mid tier clubs.
The sweet spot. Big enough to matter, hungry enough to move fast, and where sponsor funded activations return the most.
League One, League Two and community clubs.
Deployed at little or no cost. These clubs are how the ecosystem grows, and how a league wide programme becomes possible.
Modular by design.
Clubs are not required to adopt everything. There are two entry points, and most clubs start with the first.
One application, standalone.
Pick a single application and deploy it on its own. Fast, capital light and live in weeks. Shop for Good and Predictfully are the most common first steps.
The full infrastructure.
Adopt SportsOS, our unifying layer, and run every fan touchpoint through one sign on, one data layer and one relationship. Every application plugs in.
Three ways to fund an activation. The club chooses.
Every activation needs a build, a launch and a reward layer. Who pays for those decides who keeps what. We offer three routes and we are open about the trade offs.
Club funded
The club licenses the application and pays for it. The club keeps full control and all of the upside. Simple licence, fastest to agree.
Best for: Well resourced clubs with digital teams and budget who want to own the whole return.
Sponsor funded
A sponsor backs a specific activation: a Move mission, a prediction league, a matchday collectible drop. The sponsor funds the reward layer and gets measurable, purpose led inventory. The club keeps the goodwill and the fan data. The foundation gets funded. We can bring the sponsor, or work with the club's existing partners.
Best for: Clubs with active sponsors who want more than logo placement, and foundations that need a modern way to fundraise.
Cleo funded IP activation
The club licenses the right to execute an application against its IP. We fund the build, the launch and the rewards with our funding partners. The club carries no cost and shares in every revenue line from day one.
Best for: Most clubs. Any club that wants to move now without finding budget first.
From first conversation to first fan in weeks.
Choose the first application.
We recommend one based on the club's fanbase, sponsors and foundation.
Sign a light licence.
It covers the club's branding, foundation and IP for that application and that term. Nothing more.
We build, brand and launch.
The application is deployed on our platforms, in the club's colours, with launch content and comms support included.
Fans engage.
Every prediction, every mile, every shirt and every claim creates a verified fan the club owns.
Revenue shares back.
The club receives its share monthly, with full reporting on fans, actions, revenue and impact.
Add the next application.
The same fan identity, the same data, more revenue lines. No second onboarding.
Funded before it launches. Every time.
No activation goes live until it is funded. Prize pools and reward pools are in place before they open. Nothing is promised to a fan that is not already there. This is how we protect the club's name and how we make sure the numbers we report are real.
One club. Then many. Then the league.
Pilot.
One club, one application, one season. Proof against real fans.
Programme.
Several applications at the same club, all feeding the same verified fan base. Revenue lines multiply without a second sales cycle.
League.
Relegate Hunger: a league wide programme where every club feeds children in food poverty in its own city, every fan has a reason to act, and every club has a reason to join.
The same activation, four winners.
| Who | What they get |
|---|---|
| Club | New digital revenue with no upfront cost, verified fan data it owns, and a story it can tell every week. |
| Foundation | Funding tied to real engagement rather than a donations page, with impact fans can see and share. |
| Sponsor | Measurable, purpose led inventory inside a fan experience, verified audiences and real time proof of what their money did. |
| Fan | A better way to support the club: games, missions, collectibles and rewards, with proof that their support did some good. |
Not an agency. Not a software vendor.
Agencies rent reach and charge fees. Software vendors sell tools and leave you to run them. We own the platforms, fund the activation, run it with you and share the return. Our revenue only exists if yours does.
Talk to us about a first activation